The launch readiness checklist
Ten sections. Roughly half of them are not a website problem, which is exactly why launches stall. Work through it before you spend anything.
What the checklist covers
- Business model and offerWho buys, what the transaction is, and what you are actually selling.
- Legal and regulatory reviewHealthcare regulatory counsel engaged, your specific model reviewed in writing.
- Supplier and testing documentationAgreements, documentation, and testing arrangements you can show a buyer.
- Brand identity and terminologyName, marks, palette, and the written list of words you will and will not use.
- Website and lead funnelStructure, copy, forms, and the path from first visit to qualified inquiry.
- Lead follow-up and CRMWho follows up, how fast, and where the record lives.
- Payment and invoicing readinessProcessor arranged, or a plan for when the first application is declined.
- Claims and copy reviewEvery page reviewed against the line you agreed with counsel.
- Launch marketing planThe first ninety days, with named owners and dates.
- Ongoing operationsSupport, fulfillment, reporting, and who owns each after launch.
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